Membership programs have long been a cornerstone of success for legacy resorts, providing consistent revenue and fostering guest loyalty. But over time, many resorts have seen their membership numbers dwindle as older members cancel or age out. Worse, outdated membership models often fail to attract younger generations who prioritize flexibility and unique experiences. The result is a revenue gap that many properties struggle to close. Royalty Travel offers innovative solutions to help rebuild and grow your membership base for the modern traveler.
- Flexible Membership Packages
Today’s travelers are not interested in rigid, one-size-fits-all membership plans. They value options that fit their unique needs, whether that’s a few weekends a year or an extended stay. Royalty Travel helps you design tiered membership programs that appeal to a wide audience, from young professionals to retirees. Add-on perks like adventure packages, spa credits, or dining experiences can further entice prospective members. These customizable options make your membership offerings attractive, accessible, and relevant to the demands of today’s market. - Innovative Sales Programs
Selling memberships in today’s competitive landscape requires a fresh approach. Royalty Travel’s innovative sales strategies leverage the power of data and automation to make outreach smarter and more effective. By analyzing guest behavior, we identify high-potential leads and tailor our pitches to their preferences. Automated follow-ups and personalized offers ensure no opportunity slips through the cracks. Our system streamlines the sales process, making it easier for your team to close deals and bring in new members. - Re-Engaging Former Members
Past members often represent untapped potential. Many leave not because they don’t value the resort but because their needs weren’t met by outdated offerings. With targeted re-engagement campaigns, Royalty Travel helps you reconnect with former members, highlighting new benefits and updated packages tailored to their interests. Offering incentives like exclusive discounts for returning members or early access to new amenities can reignite their interest and rebuild their loyalty.
Rebuilding a membership base takes effort, but with the right strategies, it’s entirely achievable. Flexible plans, innovative sales techniques, and re-engagement campaigns can breathe new life into your membership program and secure consistent revenue for years to come. Let Royalty Travel show you how to modernize your approach and win over today’s travelers.